Challenge
Reka needed to explain the thinking behind its spaces as well as show them. Potential clients needed to understand fit, scope and the route into a project conversation.
Objective
Make service expertise discoverable and give project imagery useful context.
Kultivate’s role
Kultivate shaped the strategy, content structure and execution across SEO, Web Services.
Approach
We mapped questions about workspace needs to service and project pages. Each page connects the brief, design decisions and relevant capabilities instead of relying on a standalone image gallery.
Deliverables
- Search-to-page map
- Priority content briefs
- Internal linking plan
- Information architecture
- Responsive page templates
- Enquiry journey and handoff notes
Execution
Project introductions and service descriptions use a shared structure for context, constraints and next steps. Internal links connect the work to the relevant service so visitors can continue evaluating the approach.
Outcome
- A connected service and project structure supports discovery and more focused project enquiries.