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Website Purpose · Lesson 1 / 5
Website Role
Define the business job of your website before discussing features, layouts, or a redesign.
TAKEAWAY
State the main customer action your website should support.
Clarify the job of your website, reduce visitor friction, and choose improvements that support a useful next action.
For Business owners and Marketing
Videos are coming. Explore the lesson summaries and learning objectives in the meantime.
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Website Purpose · Lesson 2 / 5
Visitor Journey
Map the questions visitors need answered before they feel ready to contact your business.
TAKEAWAY
Outline a decision path from first visit to a useful next step.
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Conversion System · Lesson 3 / 5
Conversion Friction
Recognise confusing messages, dead ends, competing choices, and unnecessary effort in a visitor journey.
TAKEAWAY
Identify a specific obstacle that makes taking action harder.
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Conversion System · Lesson 4 / 5
Trust & Action
Connect evidence, expectations, reassurance, and a clear next step with visitor confidence.
TAKEAWAY
Match the evidence on a page to the uncertainty visitors face.
Video coming soon
Growth Decisions · Lesson 5 / 5
Conversion Priorities
Bring journey, friction, and trust observations together before choosing a focused fix or a broader redesign.
TAKEAWAY
Prioritise one improvement using its customer impact and implementation effort.
Start with your priorities
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