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Search Fundamentals · Lesson 1 / 6
Search & Business
Explore how search supports discovery, evaluation, and inquiries across the customer journey.
TAKEAWAY
Explain where search can contribute to a business opportunity.
Understand how customers find your business through search, then choose what to improve and how to assess progress.
For Business owners, Marketing, IT Leads, and Procurement
Videos are coming. Explore the lesson summaries and learning objectives in the meantime.
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Search Fundamentals · Lesson 2 / 6
Search Demand
Connect your offer and customer problems with the questions people may search for.
TAKEAWAY
Map a customer need to a relevant search opportunity.
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Search Strategy · Lesson 3 / 6
Search Intent
Distinguish between searches to learn, compare, evaluate, and take action.
TAKEAWAY
Identify what a searcher needs before deciding which answer to provide.
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Search Strategy · Lesson 4 / 6
Search Assets
Translate search intent into useful service pages, explanations, and supporting content.
TAKEAWAY
Identify the pages your business needs to answer priority customer questions.
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Growth Decisions · Lesson 5 / 6
SEO Priorities
Weigh customer relevance, existing gaps, dependencies, and effort before choosing the next SEO task.
TAKEAWAY
Choose a first SEO priority and explain why it comes before other work.
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Growth Decisions · Lesson 6 / 6
SEO Performance
Relate visibility and website activity to inquiry signals while recognising limits in attribution.
TAKEAWAY
Select useful indicators for evaluating progress beyond rankings.
Start with your priorities
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